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Showing posts from July, 2019

OXY BONITA - Homes Beautiful Inside Out

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OVERVIEW Honestly speaking, the construction segment In Pune is arriving to its saturation point. Residential projects are being added at a lightening pace all vying to be sold. In such situation, the visual identity of the brand demands to be different. It must enable the project to be distinguished in the clutter of its competitors. That is the real achievement for the advertising agency as the project is successful owing to its branding strategy. THE CHALLENGE Oxy Bonita, 1, 2 and 3 BHK homes & commercial spaces at Lohegaon, an upcoming suburb was not a very popular housing destination. It was lesser known compared to Wagholi, Kharadi or Uruli Kanchan. It was tasking to promote luxurious project of such a magnitude as most of the projects in Lohegoan were mid-sized to solo building projects. So the real challenge was offer to Oxy Bonita an extensive brand visibility and publicity. Thereby present Lohegaon as one of the prospective housing surburbs. THE INSIG