Qurious Design

BRAND IDENTITY, PACKAGING DESIGN & MARKETING COLLATERALS OVERVIEW   One of the time-proven methods to create a discrete brand identity is to analyze, think and deliver. We did the same for an herbal shampoo. The FMCG segment is competitive with space for most of the brands. ‘In the eyes means in the minds of the customers is the golden adage. Moreover, to place the brand on a unique pedestal, a strong brand positioning is as vital as making the brand available on the shelf.  THE CHALLENGE Everything about the herbal shampoo was a daunting challenge. The reason being – the product was yet to be manufactured, only bottles were finalized. The first priority was to design its brand identity from the scratch. The other challenges being create a distinct shelf-space owing to which the brand is launched into the market and in the minds of the consumers. The product being raw, nameless it had to be named appropriately. THE INSIGHTS ...

CORPORATE IDENTITY & MARKETING COLLATERALS The businesses operate both for the consumer and the industry. In simpler terms, they operate as B2C and B2B and thus sustaining in the market. Communication, rather an impactful communication is required for both. Therefore, when devising a brand identity for signage manufacturer & fabricator, we did add an impact to its B2B communication. THE CHALLENGE Despite the company’s trusted recognition in the signage market; they had no proper brand identity. The other notion about this segment it was considered as blue-collar industry. So we had to emphasize the real fortes and facts, especially in line with our client’s signage company. THE INSIGHTS The company was trusted for its quality, punctuality and reliability in the MNCs and big corporate houses. Moreover, most of them vouched for their creativity and trustworthiness. Moreover, the company-owned infrastructure and technology were also its prom...

Any product in any segment of the industry requires to be turned into a brand. At Qurious Design, we believe the company manufactures a product which is transformed insight-fully  into a brand by the ad agency. Of course, various aspects go into making a brand. It is a combination of insights, design, words and creative minds that makes the transformation successful. THE CHALLENGE For Oxy Blue, Packaged Drinking Water, our team took into consideration diverse aspects prior  to designing its brand identity. The local market in the Pune region is highly unorganized given the packaged drinking water segment. Moreover, the presence of many big and small players in this segment makes the competition tougher. Quality of their water is poor to the extent of being hazardous containing several impurities. In such a scenario, introducing yet another packaged drinking water brand would mean all the same.   THE INSIGHTS Our team studied var...