OXY BLUE - Positioning A Promising Brand

Any product in any segment of the industry requires to be turned into a brand. At Qurious Design, we believe the company manufactures a product which is transformed insight-fully into a brand by the ad agency. Of course, various aspects go into making a brand. It is a combination of insights, design, words and creative minds that makes the transformation successful.

THE CHALLENGE

For Oxy Blue, Packaged Drinking Water, our team took into consideration diverse aspects prior  to designing its brand identity. The local market in the Pune region is highly unorganized given the packaged drinking water segment. Moreover, the presence of many big and small players in this segment makes the competition tougher. Quality of their water is poor to the extent of being hazardous containing several impurities. In such a scenario, introducing yet another packaged drinking water brand would mean all the same. 

THE INSIGHTS

Our team studied various local packaged drinking water brands along with some top ones. We analyzed the pros and cons of each separately. This brand enabled us to design a brand identity with most of the design flaws ironed out that hampers the brand visibility in the market. 

BRAND IDENTITY AND BRAND STRATEGY

For packaged drinking water, the first impression is important. Owing to space restraint on the\ bottle and myriad copy mandatory to be incorporated, the brand identity had to be prominent. Our design team religiously followed this mantra while working on the same. So our brand strategy was two-pronged with part one being the visual identity of Oxy Blue and part two being the brand promise or the brand communication. In part one of the brand identity, we designed the logo quite noticeable in the first glimpse itself. It was for the obvious reason – to be seen in the clutter clearly. To understand it, we placed each bottles with normally printed labels against a real background to analyze the brand visibility and readability. Part two was the brand communication regarding its quality and purity. Since, the water for Oxyblue is sourced from pure, natural water from Sinhgad Valleys near Pune; we emphasized it in the communication.

THE OUTCOME

We had a firsthand experience of ‘brand’ Oxy Blue being designed or rather brought to life by us. It was positive, encouraging and inspiring for the entire team at Qurious Design. The brand identity was a great success as we received feedback from the client, distributors and even the customers. Well, it was indeed a happy, satisfying moment for us as a creative team and a successful one too!