JUST RING – THE RING TO JOB VACANCY

OVERVIEW 

Acquiring jobs and hiring personnel has evolved with newer technologies. Many of the companies offer job placement services through cellular phone service and in time have a loyal client-base. The journey is challenging as the company and the client both exist on a virtual platform. In such a case, building trust is a gradual process the one of the most important factors. A tangible interface is the most reliable of mediums nevertheless – the job of the ad agency is to trustworthy brand strategy.

 THE CHALLENGE

Just Ring is a company that offers job placements through the cellular phone service. Since, Just Ring was not the only one offering such services; we needed to create a niche. Moreover, our creative team had to understand the process of virtual layers of user interface that would ultimately lead the jobseeker availing the job of choice.

THE INSIGHTS

The major insights received were from the client itself. We were informed about the nitty-gritties of the job acquirement process.  We gathered that the jobseekers needed to call a toll-free number and they get a job after analysis of their respective credentials. Yet, it still was a proposition easier said than done.

BRAND IDENTITY AND BRAND STRATEGY

‘Justring’ was all about calling a toll-free number to avail the job of choice for the job-seekers. To make the logo stand out in the clutter – we used an old telephone receiver to drive home the message. The outcome was striking as the logo served the purpose it was designed for. Furthermore, we released a digital campaign including well-designed e-mailers to drive the point.

THE OUTCOME

The communication had its own impact. The company started receiving a steady stream of calls and inquiries. We had asked the client to collect the potential jobseeker database from the future perspective. Overall, the response was good with maximum people inquiring and being aware of Just Ring, the placement agency.