OXY BLUE - Positioning A Promising Brand
Any product in any segment of the industry requires to be turned into a brand. At Qurious Design, we believe the company manufactures a product which is transformed insight-fully into a brand by the ad agency. Of course, various aspects go into making a brand. It is a combination of insights, design, words and creative minds that makes the transformation successful. THE CHALLENGE For Oxy Blue, Packaged Drinking Water, our team took into consideration diverse aspects prior to designing its brand identity. The local market in the Pune region is highly unorganized given the packaged drinking water segment. Moreover, the presence of many big and small players in this segment makes the competition tougher. Quality of their water is poor to the extent of being hazardous containing several impurities. In such a scenario, introducing yet another packaged drinking water brand would mean all the same. THE INSIGHTS Our team studied var...
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