KEYSTONE LANDMARKS – DEPICTING A DISTINCT IDENTITY!

OVERVIEW

The construction companies have to market themselves aggressively. In the ever-rising demand for homes by the people it is mandatory to be ensconced in their minds in a firm manner. Most the companies market themselves in a proper manner from the advertising perspective. Few of them work without an adequate profile more on the basis of word-of-mouth publicity and robust PR approach.

THE CHALLENGE

The only challenge our team faced was the collation and compilation of company information. We had a one-to-one meeting with the founder and director of the company. This helped our team collate all the key features along with the information of the company right from its inception.

THE INSIGHTS

The company had over a decade-long experience with technical expertise being their forte. Furthermore, our company was well-known in the construction segment. With an excellent track record, the company was trusted and its customers, associates and vendors vouched for their integrity and commitment.

BRAND IDENTITY AND BRAND STRATEGY

We first created a distinct brand identity in the form of a visually striking logotype. The name ‘Keystone’ was aptly depicted with graphical keystone which gave it a unique look and feel. Moreover, Keystone Landmarks is a company with diversified services. It is backed by civil engineering and technical experience of 15 years. Our team apart from devising a classy brand identity, created a comprehensive corporate brochure. The brochure beautifully designed, encompassed every vestige of information.

THE OUTCOME

The brand identity of Keystone Landmarks was appreciated by the client and the market overall. It helped the company create a strong brand identity in the market. People associated the logotype with the company they were acquainted although in a new light.