CORPORATE IDENTITY & MARKETING COLLATERALS
The businesses operate both for
the consumer and the industry. In simpler terms, they operate as B2C and B2B and thus sustaining in the market. Communication, rather an impactful
communication is required for both. Therefore, when devising a brand identity
for signage manufacturer & fabricator, we did add an impact to its B2B communication.
Despite the company’s trusted
recognition in the signage market; they had no proper brand identity. The other
notion about this segment it was considered as blue-collar industry. So we had
to emphasize the real fortes and facts, especially in line with our client’s
signage company.
THE INSIGHTS
The company was trusted for its
quality, punctuality and reliability in the MNCs and big corporate houses.
Moreover, most of them vouched for their creativity and trustworthiness. Moreover, the company-owned infrastructure and technology were also its
prominent features. In a way, these were enough for a good positioning of the
company based on transparency and quality.
BRAND IDENTITY AND BRAND STRATEGY
Our team firstly worked upon a
corporate logotype in accordance with its name – Identica. After a series of
scribbles, brainstorming etc., we finally zeroed in on the thumb up concept.
Our rational was simple, a thumb generally personalized asset with a unique thumbprint making it trustworthy.
Also, the sign of thumb-up represents a solid assurance of a job which would be accomplished with perfection. In the
next line of action we designed a brochure that covered comprehensive
information for the prospective customer.
THE OUTCOME
The brand identity of Identica
received accolades from the client and the market in general. People
appreciated its simplicity and Its high recall name and ground activation
strategies benefited the brand in every possible manner. In a short period,
Rasila Mango drink captured a considerable rural market share.
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